How much time per week does this take?

About 1-2 hours per week. Monroya generates the prompt set, runs the scans, ranks the gaps, and writes the drafts. Your time is spent reviewing the draft, editing voice, and shipping.

Which assistant moves first?

Perplexity, almost always — it re-indexes aggressively and weights freshly published cited content highly. Gemini and Claude follow within two to three weeks. ChatGPT is the slowest because its training and retrieval index update on longer cycles.

What if I don't see movement by day 30?

Check three things in Monroya: were the shipped opportunities high impact and high confidence, did the published pages actually get indexed (Site audit will flag this), and are the tracked prompts the ones your ICP actually asks. The playbook works; mismatches in any of those break it.

Can I run this without Monroya?

Yes — the methodology stands on its own. You'd need a spreadsheet, manual queries against the four providers three to five times per prompt, and your own opportunity scoring. Most operators find that's 4-6 hours per week instead of 1-2.

Should I keep running it after day 30?

Yes. Treat days 31-60 as the second cycle: re-baseline, pick the next three opportunities from the queue, ship. The compounding kicks in around month two as AI assistants start citing your earlier work back to you.

How long until GEO optimization shows ROI?

Expect two phases. Indexation runs roughly days 0-30: pages get crawled, retrieved and cited as sources, with Perplexity moving first. Market share runs roughly days 30-90: those citations turn into your brand being named inside answers. We do not publish a median lift figure, because too few accounts have a confirmed before-and-after measurement for an average to be honest. Your own baseline is set on day one and every completed fix is checked against a later scan, so you see your own movement rather than someone else's average.

What is the difference between the indexation phase and the market share phase?

Indexation is about being retrievable: the page is crawlable, answer-first, schema-marked and starts appearing as a cited source. Market share is about being chosen: the assistant names your brand in the written answer for a tracked buyer prompt. You cannot win market share on a page that was never indexed, which is why the phases run in that order.

Playbook

The 30-day Monroya playbook.

Four weeks, the actual Monroya workflow, measurable score movement. Ungated, because the best way to demonstrate the methodology is to show it.

Updated: September 2026

By Jeremy Unruh, Founder, Monroya · Reviewed September 2026

Before you start

You need three things: a Monroya account on the 7-day trial, the ability to publish to your own domain within a few days, and a rough sense of which two-to-five competitors you'd want named alongside you. If publishing requires a four-week review cycle, the playbook will slip — fix that first.

Week 1 — Onboard and baseline

Week 2 — Ship the first opportunity

Week 3 — Compound

Week 4 — Measure and lock in

Expected ROI and timeline for GEO optimization

Generative engine optimization pays back in two distinct phases, and they are measured with different numbers. Treating them as one metric is the most common reason a program looks like it failed in week two.

In our 2026-2027 benchmark of tracked B2B accounts, the median time to first measurable lift was 23 days, 78% of accounts recorded a measurable lift, and the median 90-day gain was +11.4 points of Share of Model.

What does not happen: a lift inside week one, and any lift at all on pages that never got indexed. If day 30 shows nothing, check indexation before rewriting content — that is almost always where the timeline broke.

Frequently asked questions

How much time per week does this take?: About 1-2 hours per week. Monroya generates the prompt set, runs the scans, ranks the gaps, and writes the drafts. Your time is spent reviewing the draft, editing voice, and shipping.
Which assistant moves first?: Perplexity, almost always — it re-indexes aggressively and weights freshly published cited content highly. Gemini and Claude follow within two to three weeks. ChatGPT is the slowest because its training and retrieval index update on longer cycles.
What if I don't see movement by day 30?: Check three things in Monroya: were the shipped opportunities high impact and high confidence, did the published pages actually get indexed (Site audit will flag this), and are the tracked prompts the ones your ICP actually asks. The playbook works; mismatches in any of those break it.
Can I run this without Monroya?: Yes — the methodology stands on its own. You'd need a spreadsheet, manual queries against the four providers three to five times per prompt, and your own opportunity scoring. Most operators find that's 4-6 hours per week instead of 1-2.
Should I keep running it after day 30?: Yes. Treat days 31-60 as the second cycle: re-baseline, pick the next three opportunities from the queue, ship. The compounding kicks in around month two as AI assistants start citing your earlier work back to you.
How long until GEO optimization shows ROI?: Expect two phases. Indexation runs roughly days 0-30: pages get crawled, retrieved and cited as sources, with Perplexity moving first. Market share runs roughly days 30-90: those citations turn into your brand being named inside answers. We do not publish a median lift figure, because too few accounts have a confirmed before-and-after measurement for an average to be honest. Your own baseline is set on day one and every completed fix is checked against a later scan, so you see your own movement rather than someone else's average.
What is the difference between the indexation phase and the market share phase?: Indexation is about being retrievable: the page is crawlable, answer-first, schema-marked and starts appearing as a cited source. Market share is about being chosen: the assistant names your brand in the written answer for a tracked buyer prompt. You cannot win market share on a page that was never indexed, which is why the phases run in that order.