Looking for a Profound alternative?
Honest summaries of the four platforms a B2B operator will evaluate. Pick the one that matches the job, not the loudest brand.
Updated: June 2026
How to read this
The category is young enough that the right tool depends heavily on who you are and what you'll do with the data. A platform that fits a global brand team will frustrate a single operator at a Series A. We've written individual comparison pages with feature tables and "who should choose which" sections — start with the one closest to your evaluation.
The tools
Profound
The most established Answer Engine Optimization platform. Broad assistant coverage on Enterprise, polished publishing and research, dedicated support and SSO/SOC 2 at the top tier.
Best for — Global brand teams and agencies running coordinated AEO with dedicated headcount and procurement requirements.
Otterly
An affordable, polished AI search tracker. Strong dashboards for brand coverage, mention counts, and position trends. Low-cost entry tier with unlimited team seats.
Best for — Marketing teams that need clean reporting on AI mentions and are willing to do the interpretation and the follow-through work themselves.
AthenaHQ
Broad assistant coverage (up to eight, including Copilot and Grok) on a credit-based model. Notable for impersonation detection and citation intelligence.
Best for — Mid-market marketing teams whose buyers span the long tail of AI assistants, with comfort around usage-based pricing.
Monroya
Operator tool for B2B growth-stage companies. Buyer-journey matrix as the home screen, ranked opportunities with draft assets inline, flat-rate pricing, no sales call.
Best for — VPs of Marketing, Heads of Growth, and operators at Series A-B companies who need to move the AI visibility score themselves, this quarter.
Summaries cross-checked against each vendor's public site, June 2026.
Three questions that separate the tools
Self-serve or sales-led? Profound's Enterprise tier requires a demo; Athena, Otterly, and Monroya let you start without a call. If you can't run a trial today, you can't compare them honestly.
Dashboard or recommendation? Otterly is reporting-first. Monroya is action-first. The others sit in between. Decide which behavior you want your tool to reinforce — looking at the score or moving it.
Breadth or depth on the assistant set? Athena and Profound (Enterprise) cover more assistants. Monroya covers fewer and goes deeper on each. Match the choice to where your buyers actually are.
Frequently asked questions
- Why are you including yourself in this list?
- We built Monroya because we believed the existing tools left a real gap for operators at growth-stage companies. The comparison is honest — if Profound or AthenaHQ is the right fit for you, the individual pages say so.
- How did you pick these tools?
- These are the platforms a B2B operator evaluating AI visibility tracking will encounter in 2026. We focused on the category leaders rather than every wrapper around a single API call.
- Where can I find pricing?
- Each vendor's pricing changes regularly — we link directly to their pricing pages so you see current numbers, not stale ones.