Buyer journey briefing — June 15, 2026

Know what to do about how AI talks about your company.

Monroya watches how ChatGPT, Claude, Gemini, and Perplexity describe your category — then hands you the next move, ranked by what actually changes the answer.

$99/month · 7-day free trial · No setup call required
Top opportunity in today's briefing
content

ChatGPT names three competitors for “HRIS for distributed teams” — you're not one of them.

When buyers ask GPT-5 and Claude to compare HRIS tools for remote-first companies, the same three vendors come up. A direct comparison page targeting that exact phrase is the lowest-effort way to be in the next response.

Priority
97
impacthighconfhigheffortlow
Buyer journey · Evaluation
How it works

From AI answers to a short list of things to do.

01

We monitor four AI models

You give us the questions your buyers ask. We run them across ChatGPT, Claude, Gemini, and Perplexity on a schedule and read what comes back.

ChatGPT
Claude
Gemini
Perplexity

Models polled · daily

02

We compare you to your competitors

Who's named first. Who gets cited. Which framings stick. What's missing from your answer that's in theirs.

You
38%
Comp A
71%
Comp B
54%
03

You get a prioritized action queue

Each opportunity is scored by impact, confidence, and effort — with the asset drafted so you can ship the same day.

  • Comparison page · HRISP97
  • Pitch · Pragmatic EngineerP88
  • Reframe hero copyP74
What you'll see

A range of moves — not just more content.

Pages to publish, journalists to pitch, narrative shifts to make. Each one tied to a specific gap in how AI describes your category.

publication

Pitch a teardown of “AI-native onboarding” to The Pragmatic Engineer.

Perplexity cites The Pragmatic Engineer in 4 of 6 evaluation-stage answers in your category. A specific, opinionated piece there gets picked up in future responses.

Priority
88
impacthighconfmediumeffortmedium
Buyer journey · Evaluation
narrative

Reframe the homepage hero from “all-in-one HR” to “HRIS for distributed engineering teams.”

Gemini and Claude both describe you as “a generalist HR tool.” The category framing in your own copy is the strongest signal they pull from.

Priority
74
impactmediumconfhigheffortlow
Buyer journey · Evaluation
content

Publish a one-page mechanism explainer for the payroll reconciliation flow.

Technical buyers asking “how does X handle multi-entity payroll?” currently get a vague answer. A single page with the actual data flow shows up cleanly in answers.

Priority
69
impactmediumconfmediumeffortlow
Buyer journey · Evaluation
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