Monroya vs Profound.
Both track AI visibility. They're built for different jobs.
Updated: August 2026
Side by side
| Profound | Monroya | |
|---|---|---|
| Target buyer | Enterprise AEO / brand teams | Operators at growth-stage companies |
| Self-serve | Starter and Growth plans; Enterprise via demo | Every plan, 7-day trial |
| Providers tracked | Up to 10 (Enterprise) | ChatGPT, Claude, Gemini, Perplexity |
| Asset generation | Profound Agents (separate workflow) | Inline with each opportunity |
| Hallucination detection in drafts | Not surfaced | Every draft fact-screened for invented stats and version numbers |
| Per-page GEO quick-wins | Not the primary view | Per-page audit with one-edit fixes from the site crawl |
| Buyer-journey matrix | Not the core view | First-screen view |
| Compliance | SSO/SAML, SOC 2 (Enterprise) | On the roadmap |
| Pricing model | Annual billing emphasized; custom Enterprise | Monthly or annual, transparent on /pricing |
Pricing and feature details cross-checked against tryprofound.com, August 2026. Verify on their site for the latest.
What Profound does well
Profound is the most established platform in this category. Their coverage of Answer Engines is the broadest, their enterprise tooling — SSO, SOC 2, dedicated support, Agents for content generation at scale — is mature, and their research and publishing (the AEO Report, Profound Index) genuinely advance the field. Large brand teams running coordinated AEO programs across geographies should evaluate Profound seriously.
Where Monroya is different
Monroya is built for one person inside an organization who needs to move the AI visibility number this quarter. The whole product is shaped around that: instant self-serve, the buyer-journey matrix as the home screen, draft generation inline with each opportunity, and a 30-day playbook that tells you what to do, not just what to watch.
We don't claim more providers than we track well. We don't sell you a dashboard and call the work done. We don't require a sales call.
Who should choose Profound
You're at a global brand or large agency, you need SSO and SOC 2, you're running AEO as a team function with dedicated headcount, and you want the breadth of providers and the publishing weight of an established vendor.
Who should choose Monroya
You're a VP Marketing, Head of Growth, or operator at a Series A-B company. You need to know where you're invisible in AI answers and what to do about it — without a contract, a sales call, or a six-month rollout. You want the asset drafted, not a dashboard to manage.
Frequently asked questions
- Is Profound more accurate?
- Both run multi-provider, multi-run scans. Profound's enterprise tier supports more providers and higher prompt volumes. For the prompt sets most teams actually need, the underlying signal quality is comparable.
- Can I get Profound without talking to sales?
- Profound publishes Starter and Growth tiers with self-serve signup, plus a custom Enterprise tier that requires a demo. Monroya is fully self-serve at every plan with a 7-day trial.
- Does Profound generate the asset that closes the gap?
- Profound's Agents product handles content generation as a separate workflow. Monroya generates the draft inline with the opportunity, so finding a gap and shipping the fix is one motion.
- Which tracks more AI assistants?
- Profound's enterprise tier covers up to ten Answer Engines. Monroya covers ChatGPT, Claude, Gemini, and Perplexity — the four with measurable buyer share in 2026. We add providers when they earn user behavior, not before.
- Which is better for enterprise?
- Profound. They have SSO/SAML, SOC 2, dedicated Slack support, and an account team. Monroya is for operators inside an organization, not for the org-wide procurement motion.
- Why would I pick Monroya?
- Faster time to first finding, no sales call, lower price, and the playbook tells you what to do next instead of leaving you with a dashboard. If you want to start moving your score this week, Monroya gets you there sooner.