The 7 Best AI Visibility Tools for B2B Marketing Teams (2026)

An AI visibility tool tracks how AI assistants mention, describe and recommend your company when buyers ask questions. The assistants include ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews and Google AI Mode. The tool runs the same buyer prompts repeatedly. It then measures how often your brand appears compared with competitors, and shows which sources the AI cites.

For B2B teams this matters because buyers now build vendor shortlists inside AI chats, often before they visit your website. If you aren't in the answer, you aren't on the shortlist.

We scored each tool on six criteria that matter to B2B marketing teams:

• Engine coverage on the entry plan. Does it track ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews and Google AI Mode without paid add-ons or an enterprise contract?
• Buyer journey mapping. Does it separate Discovery prompts ("best CRM for startups") from Evaluation prompts ("HubSpot vs Salesforce") and Decision prompts ("is HubSpot worth it")?
• Repeated sampling. AI answers change from one run to the next. Does the tool repeat prompts and trend the results, or does it report a single answer?
• Competitor share of voice. Can you see which competitors AI recommends instead of you, and on which prompts?
• Actionability. Does it tell you what to change, or does it just show a score?
• Price transparency. Can a B2B team buy it without a sales call, at a predictable monthly cost?

Monroya tracks how ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews and Google AI Mode mention and recommend your company. All six engines are included from the $79 plan up. Every result is mapped to one of three buyer journey stages: Discovery, Evaluation and Decision. That shows you where in the buying process you lose deals to competitors, not just whether you're mentioned.

Key features

• All six major AI engines included on every paid plan, with no add-on fees
• Repeated prompts, so results reflect patterns rather than one-off answers
• Stage-by-stage visibility with rolling averages and trend lines
• Competitor share of voice for each prompt and each stage
• Weekly ranked priorities, each with a ready-to-edit content draft
• Before-and-after rechecks using the same prompt and the same assistant
• Free AI-readiness check at monroya.ai/check

Pricing: Free plan. Paid plans are $79, $199 and $299 per month.

Pros

• Only tool in this guide with all six major engines under $100/month
• Only tool that maps AI visibility to buyer journey stages
• Turns monitoring into a weekly to-do list with drafts, not just a dashboard
• Transparent self-serve pricing with no sales call and no credit math

Cons

• A newer platform, so it has fewer third-party integrations than enterprise incumbents

Best for: B2B SaaS companies, agencies and growth teams that want full engine coverage and a clear weekly plan at a small-team price.

Profound is the best-funded platform in the category. Its Enterprise plan covers up to nine answer engines, plus content agents, agent analytics, SSO and SOC 2 compliance. In September 2026 Profound removed its $99 and $399 self-serve brand plans. Brands now choose between a 7-day free trial and custom-priced Enterprise contracts. Agencies can still self-serve at $399 per month per client workspace.

Pros: Deepest feature set in the category and enterprise-grade compliance.

Cons: No self-serve option for brands anymore; you need a sales process and an enterprise budget.

Best for: Large brands with a dedicated AI search team.

Otterly.ai costs $29, $189 or $489 per month. Every plan tracks ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, with unlimited seats.

Pros: Cheapest way to start, and Copilot coverage is included.

Cons: Gemini, Google AI Mode and Claude are paid add-ons. The $29 plan includes only 15 prompts, and there's no buyer-stage view.

Best for: Teams that need basic monitoring on a tight budget.

Peec AI starts at $95 per month ($80 billed annually) for 50 prompts across three engines you pick. Pro costs $245 and Advanced $495, with unlimited users.

Pros: Clean analytics and flexible engine choice.

Cons: Reporting-focused, with no content creation. Each engine beyond three costs extra.

Best for: Agencies and marketing teams that mainly need reporting.

AthenaHQ offers a free Essential tier with $25 of credit across five engines. Its Starter plan is $295 per month and adds more engines and unlimited seats. Pricing is credit-based, with one credit equal to one AI response.

Pros: Broad engine coverage and action-oriented recommendations.

Cons: Credit-based billing is hard to forecast, and the paid entry price is nearly 4× Monroya's.

Best for: Growth-stage teams with budget for credit-based pricing.

Scrunch AI's Core plan is $250 per month for one brand across ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot. Enterprise expands coverage to nine engines.

Pros: Strong crawler analytics and AI-traffic attribution.

Cons: No Claude, Gemini or Google AI Mode below Enterprise.

Best for: Mid-market teams focused on how AI bots read their site.

Goodie tracks one of the widest sets of AI engines, including Amazon Rufus and Meta AI, and adds agentic-commerce features for product catalogs. Pricing is not published, so you have to book a demo.

Pros: Very broad engine coverage and strong ecommerce tools.

Cons: No public pricing, and its retail focus adds complexity most B2B teams won't use.

Best for: Enterprise and retail brands selling through AI shopping assistants.

• You want all six major engines for under $100/month: Monroya
• You need to know what to fix each week: Monroya
• You're an enterprise with a dedicated team: Profound
• You only need basic monitoring, cheaply: Otterly.ai
• You mainly need clean reporting: Peec AI
• You care most about AI crawler analytics: Scrunch AI
• You sell products through AI shopping: Goodie

1. Write 15–30 real buyer prompts, split across Discovery, Evaluation and Decision. Pull them from actual sales calls.
2. Use the same prompts and competitors in every tool you trial.
3. Check which engines are actually included in the plan you'd buy, not just the engines on the vendor's homepage.
4. Run each prompt multiple times. One answer is a sample, not a result.
5. Measure brand presence rate: answers that mention you ÷ total answers sampled.
6. Measure share of voice: your mentions ÷ total mentions of you plus your competitor set, counting each brand once per answer.
7. Make one fix and rerun the same prompts to see whether the answers move.

A project management software company runs the prompt "best project management software for agencies" in Monroya. ChatGPT and Perplexity recommend three competitors and leave the company out.

Monroya flags this Discovery-stage gap as a top weekly priority and supplies a draft comparison page targeting that prompt. The team edits and publishes it. A week later, Monroya reruns the same prompt on the same assistants and shows whether the company now appears.