Track Brand Sentiment and Reputation in AI Search
Being named is half the story. What matters next is how AI describes you, and whether the facts it states are right. Here is how to see both, and what to do about it.
Updated: November 2026
By Jeremy Unruh, Founder, Monroya · Reviewed November 2026
What tools track brand sentiment in AI search engines?
AI visibility tools track sentiment by asking assistants your buyers' questions, saving every answer, and labelling how your business is described. Enterprise platforms such as Profound lead with sentiment dashboards. monroya.ai labels each answer that names you as negative or hedged, flags facts that disagree with what you saved, and turns both into fixes.
What to look for in any tool: the saved answer text you can read, the exact sentence behind each label, and the same questions asked again over time. A sentiment score with no quote behind it cannot be checked.
How do you track your brand's reputation in ChatGPT and Google AI?
Ask the same non-branded buyer questions on ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews and Google AI Mode on a schedule, and read how each answer describes you. monroya.ai does this on paid plans across all six surfaces, then lets you filter answers by Negative tone or Hedged to see the exact wording.
- Negative tone: the answer names you with a drawback, complaint or warning.
- Hedged: the answer names you but qualifies the recommendation, for example "may work if" or "some users report".
- Possibly wrong: the answer states a fact about you, such as a price, that does not match your saved facts.
A real example, anonymized. A Gemini answer to a buyer question in a deals category said a business was a good pick but noted "some users reporting slower support and fewer exclusive deals compared to" a larger rival. That answer was labelled Negative tone, and the quote is shown with it, so the owner knows exactly which claim to address.
What happens when AI says something wrong about your brand?
Buyers read the wrong fact as true, because the answer sounds confident. A wrong price, location or service can remove you from a shortlist before anyone visits your site. monroya.ai compares the prices AI states about you with the prices you saved and marks mismatches "AI may have something wrong", with the sentence and your saved value side by side.
How to fix it:
- State the correct fact in plain text on your own pricing, location or services page.
- Update the same fact on your listings and profiles (Google Business Profile, review sites, directories).
- Check which pages the wrong answer cited, and ask those sites to correct or update the detail.
- Re-check the same question after the next scan to see whether the answer changed.
How do you measure brand mentions in generative AI?
Count three things separately on a fixed set of questions: how often you are named, how often you are recommended, and how often your pages are cited. Then read how you are described in the answers that name you. Repeat over time, because assistants answer differently from run to run.
monroya.ai reports Named, Recommended and Cited from saved answers, and sentiment labels sit on the same answers, so tone is always tied to a real mention. For the full method see AI visibility tracking and how we measure.
Frequently asked questions about AI brand sentiment
- Can I see when ChatGPT says something negative about my business?
- Yes. monroya.ai labels each saved answer that names you, and marks answers with a negative tone or a hedged recommendation. You can filter your answers to just those and read the exact sentence.
- How does monroya.ai know an AI answer is wrong?
- It compares what the answer states about you, such as a price, with the facts you saved in your account. When they do not match, the answer is flagged as possibly wrong so you can check it. It never guesses facts you have not saved.
- Does monroya.ai send alerts for negative answers?
- Flags appear on the answers in your account when a scan finishes. Review them in What AI says, using the Negative tone and Hedged filters.
- How do I fix a wrong fact in an AI answer?
- Correct it where AI reads it: your own pages first, then your listings and profiles, then any third-party page the answer cites. Assistants do not take correction requests directly, so the fix is at the source.
- Is brand sentiment the same as share of voice?
- No. Share of voice counts how often you are named against competitors. Sentiment looks at how you are described when you are named. A brand can be named often and still be described with caveats.
Related reading
- AI visibility tracking- The full tracking guide this page belongs to
- AI sentiment analysis, defined- How sentiment classification works
- Free AI visibility check- See what AI says about your business today