How Much Do AI Visibility Tools Cost in {YEAR}?

Prices checked November 2026. Paid plans in this comparison range from $29 to $495 per month, alongside a free plan, Profound’s free trial and custom enterprise pricing. The right budget depends on how many questions you track, which assistants you check and how often those checks run.

Key takeaways

• Compare questions, assistant coverage and checking frequency, not just the monthly price.
• A prompt, a response and a credit are not necessarily the same unit.
• Small businesses can start narrowly; teams and agencies need room for broader checks.
• Prices change, so confirm limits and billing terms on each vendor’s pricing page.

What are you paying for with an AI visibility tool?

An AI visibility subscription pays for repeated checks of what AI assistants say in response to selected questions. The bill usually depends on the number of questions, the assistants included and how often checks happen. Some products also include reporting or content tools, which can affect the value of a plan.

The useful output is not simply a count of mentions. You want to understand whether an assistant names your business, describes it accurately or points readers toward a source that discusses it.

The main price drivers are:

• Question coverage: More questions let you check more services, locations, buying needs or comparisons.
• Assistant coverage: Checking several assistants provides a broader view than checking just one.
• Frequency: Daily checks collect more observations than monthly checks, but you still need time to review them.
• Additional features: Content tools, reporting options and other extras may influence which plan you need. Confirm what is included rather than assuming.

A higher price does not automatically mean better coverage for your business. A broad plan can still miss your important questions if it checks the wrong topics or assistants.

These tools observe AI answers. Paying for one does not guarantee that an assistant will recommend your business, rank it higher or index your website.

Why aren’t prompt counts directly comparable?

A prompt is the question sent to an assistant, while a response is the answer produced by a particular check. One saved prompt can generate many responses when it runs across several assistants or on repeated days. That makes a prompt allowance different from a monthly response or credit allowance.

The pricing details here use several units:

For AthenaHQ, the pricing page states that one credit equals one AI response. Scrunch lists both unique prompts and monthly responses. Those limits describe different parts of the service.

Profound’s trial specifies daily runs for seven days. That schedule should not be assumed for other plans where the pricing page does not state a frequency.

Before comparing value, ask each vendor: “If I track my chosen questions across these assistants at this frequency, will this plan cover it?” Dividing price by the headline prompt count alone can give a misleading result.

What should a small business, marketing team or agency budget?

A small business should budget around its most important customer questions, while a marketing team may need broader coverage across products and buying decisions. An agency needs to account for separate clients as well as total usage. Start with the work you need done, then choose a listed plan that fits.

Small businesses

Start with a free plan if you are still deciding what to monitor. For paid options, compare the listed $29, $79 and $95 monthly plans, checking the allowances and assistant coverage before choosing.

Focus on questions that could lead to an enquiry or purchase. These might concern your service, location, suitability for a particular need or alternatives to your business.

There is little value in paying to track a long list of near-identical questions if nobody will review the answers.

Marketing teams

Compare the listed $189, $199 and $245 monthly plans if your question list goes beyond a small initial set. Also consider the $250, $295 or $299 options where their usage model better matches your needs.

These are candidates to evaluate, not equivalent packages. A team covering several product lines may need more questions, while another may care more about checking the same questions across additional assistants.

Agencies

Build a separate question list for each client before selecting a plan. The listed $489 and $495 plans are options to examine, and several vendors offer custom enterprise pricing.

Do not assume a larger allowance includes separate client workspaces, suitable reporting or all the assistants you need. Ask about those requirements directly. Budget for the time required to review results and explain them to clients, not just the subscription.

Which extras and limits should you check before paying?

Before paying, check the parts of the service that determine whether you can use the results. These include reporting, access for colleagues, historical answers and any content tools you expect to need. Pricing pages do not list every feature, so treat these as questions for vendors, not confirmed inclusions.

Use this checklist when reviewing a pricing page or speaking with a vendor:

• Assistant selection: Can you choose the included assistants? Can you change that selection later?
• Checking schedule: How often do questions run, and can you control the schedule?
• History: Can you read earlier answers and compare them with newer ones?
• Reporting: Can you share useful results with colleagues or clients without rebuilding the report yourself?
• Usage limits: What happens when you reach a prompt, response or credit limit?
• Content tools: Are they included, and do they consume the same allowance as monitoring?
• Billing terms: Does the displayed monthly figure require a particular billing commitment?

Content tools may help you turn findings into work, but they are not a substitute for accurate monitoring. Only pay for extras you expect to use.

Also check what a report measures. Being named in an answer is different from having a page cited as a source. This guide explains the difference between being cited and being named.

How do the listed AI visibility tools compare on price?

The table below uses what each vendor's pricing page showed on November 11, 2026. It separates plan prices, usage allowances and assistant coverage so you can see where comparisons need care. Where those details do not specify coverage or limits, the table leaves that information unconfirmed.

Profound’s brand pricing page showed no self-serve Starter or Growth price when checked. “See current pricing” is therefore more accurate than repeating an older figure.

Prices, allowances and included assistants can change. Confirm the current offer on each linked pricing page before buying, particularly when a plan’s checking frequency or coverage is not specified here.

How should you choose a plan without overspending?

Choose the smallest plan that can answer your important business questions across the assistants you care about. Write those questions before you subscribe, then decide how often you will review the results. Upgrade when a specific coverage gap limits your decisions, not simply because a larger plan offers more usage.

A practical selection process is:

1. List the decisions you want to make. For example, do you need to identify inaccurate descriptions or understand which services assistants mention?
2. Write realistic customer questions. Include different needs rather than many small wording changes.
3. Choose the assistants to check. Do not assume that results from one represent all the others.
4. Confirm the full allowance. Check questions, responses, frequency and assistant access together.
5. Set a review routine. Decide who will read the answers and record useful findings.

You can start with a free check from monroya.ai. Its Free plan checks 10 questions monthly; it is a free plan, not a time-limited trial.

Treat monitoring as evidence, not a promise of improvement. It can show what assistants say and help you decide what to investigate, but the monitoring tool does not cause visibility changes.

FAQ

What is the cheapest paid plan in this comparison?

OtterlyAI Lite has the lowest listed paid price at $29 per month, with 20 prompts and coverage of 3 of 7 AI engines. That does not necessarily make it the best fit if you need different coverage or a larger allowance.

Is a free plan the same as a free trial?

No. A free plan and a time-limited trial are different offers, so check their limits separately. Profound’s listed trial provides 50 prompts run daily for seven days across ChatGPT, Gemini and Google AI Overviews.

Does checking more assistants always cost more?

Not necessarily, because vendors package coverage differently. Some listed plans include three engines or models, while others list broader coverage, so compare the whole package rather than assistant count alone.

Will paying for a tool make AI assistants recommend my business?

No tool or subscription guarantees recommendations, rankings or indexing. Monitoring helps you see answers and identify issues to investigate; it does not control what assistants say.