Best AI Visibility Tools to Track How AI Recommends Your Company (2026)

Disclosure: Monroya publishes this guide and is ranked first. Every tool was scored on the same five criteria, using only what its pricing page stated on October 14, 2026:

• Coverage on the entry plan. ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews and Google AI Mode without add-ons.
• Buyer journey stages. Results split into Discovery, Evaluation and Decision questions.
• Competitor view. Which competitor was named instead of you, on which question.
• Next steps. Whether the tool says what to change, not only a score.
• Self-serve price. A published monthly price you can buy without a sales call.

Among the tools in this guide, Otterly.ai Lite, Monroya Starter and Peec AI Starter have monthly entry plans under US$100. Compare the included questions, checking frequency and assistants, not just the starting price. These plans were verified on October 18, 2026, using monthly billing rather than annual discounts.

Which fits your budget? Otterly.ai has the lowest base price and daily checks, but the smallest question set here. Monroya combines six included assistants with weekly jobs and drafts. Peec gives you daily checks for 50 prompts, but its base price covers only 3 models. There is no single cheapest plan for every coverage requirement.

Sources: Otterly.ai pricing, Monroya pricing and Peec AI pricing. Otterly lists USD prices excluding tax. Peec's USD prices were verified from its pricing page configuration; its tax treatment was not confirmed. Check currency, taxes and selected extras before buying. This is a comparison of these three plans, not every tool under $100.

Run a complimentary AI visibility check before choosing a plan.

The best tools to track AI visibility for B2B companies are monroya.ai, Otterly.ai, Scrunch AI, Peec AI, AthenaHQ and Profound, ranked in that order below. Each one asks AI assistants the questions your buyers ask and records whether your company is named, recommended or cited.

Monroya tracks how ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews and Google AI Mode name and recommend your company, with all six on every paid plan. Each result is sorted into Discovery, Evaluation or Decision, so you see where in the buying process a competitor takes your place.

• Competitor named instead of you, per question and per assistant
• Weekly jobs with ready-to-edit page drafts
• Before-and-after rechecks on the same question and assistant

Pricing: Free plan with Gemini and Perplexity. Paid plans are $79, $199 and $299 per month.

Pros: Six assistants from $79 per month; results by buyer journey stage; a to-do list, not only a dashboard.

Cons: Fewer third-party integrations than older enterprise tools.

Best for: B2B companies, local service businesses and agencies that want full coverage at a small-team price.

Otterly.ai costs $29, $189 or $489 per month, and each plan tracks ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Claude, Gemini and Google AI Mode are paid add-ons. See the full Monroya vs Otterly.ai comparison.

Pros: Cheapest way to start, with Copilot included.

Cons: Claude, Gemini and Google AI Mode cost extra, and results are not split by buyer stage.

Best for: Teams that need basic monitoring on a tight budget.

Scrunch AI's Core plan is $250 per month for ChatGPT, Perplexity, Google AI Overviews and Copilot, with 125 prompts and 5 competitors. Enterprise is custom-priced and covers 9 engines, including Claude, Gemini and Google AI Mode.

Pros: Shows how AI describes a brand and tracks AI bot traffic.

Cons: Claude, Gemini and Google AI Mode require Enterprise.

Best for: Larger brands pairing monitoring with site optimization.

Peec AI costs $95, $245 or $495 per month, and the Starter plan includes 50 prompts across 3 models you choose. Claude and Perplexity are listed on the Custom plan.

Pros: Clean reporting on visibility, position and sentiment.

Cons: Engine choice is capped on paid plans, and Perplexity needs Custom.

Best for: Marketing teams that mainly need reports.

AthenaHQ has a free plan with $25 of credit across five engines, and Starter costs $295 per month with 3,600 credits, where one credit equals one AI response. See the full Monroya vs AthenaHQ comparison.

Pros: Broad engine list and a free plan to try first.

Cons: Credit pricing is hard to forecast.

Best for: Teams that want to test before setting a budget.

Profound offers a free trial covering ChatGPT, Gemini and Google AI Overviews, and a custom-priced Enterprise plan tracking up to 9 answer engines. See the full Monroya vs Profound comparison.

Pros: Deep enterprise feature set.

Cons: No published price; Enterprise needs a sales process.

Best for: Large brands with a dedicated AI search team.

All six tools above track how AI describes your company next to competitors. Monroya lists the competitor each assistant named instead of you, the question it answered and the pages it cited, so you can see why you lost the spot.

Companies use AI visibility tools to track their visibility in ChatGPT, because ChatGPT gives different answers to the same question from one run to the next. A tool asks your buyers' questions on a schedule and reports how often you are named across runs.

B2B companies monitor their presence in ChatGPT and Perplexity by asking both assistants the same fixed set of buyer questions every week and comparing how often they are named against competitors. Keep the question set unchanged between checks, or the trend is not comparable. To turn those answers into one number, see how to measure your brand's AI share of voice.

The best AI visibility tools for B2B marketing teams are Monroya for full coverage at a small-team price, Peec AI for reporting, AthenaHQ for a free tier, Scrunch AI for larger teams and Profound for enterprises. Otterly.ai is the cheapest starting point.

Compare AI search monitoring tools for demand generation by checking which assistants the entry plan covers, whether results are split by buyer stage, whether competitor recommendations show per question, and whether the tool says what to fix. Demand teams get the most from stage splits, because Discovery questions are where the shortlist forms.

Check where AI recommends you, free.